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Against all the hype that is out there, the fact is that print on paper is vastly more environmentally friendly than you may have been led to believe. Here is some compelling information stating the case for print in an increasingly digital world.

Did you know that…?
Forests occupy 42% of the territory in the European Union and forest cover has grown 30% since 1950, an increase equal to 1.5 million soccer stadiums per year.

Trees absorb carbon dioxide from the atmosphere as they grow and produce the wood used to obtain cellulose fibre for manufacturing paper.

Stored carbon is not released when trees are cut, but remains inside paper products. For this reason, we talk about paper as authentic carbon dioxide sinks.

The wood used in paper manufacturing is neither fine wood nor exotic tropical species but fast-growing wood species, mostly pine and eucalyptus, cultivated for this purpose. Plantations of fast-growing species serve as carbon dioxide sinks, helping to mitigate climate change.

The paper industry is a relatively small user of wood. Globally, 53% of the wood obtained from forests annually is used for energy production, 28% is used by sawmills and only around 11% is used directly by the paper industry.

In the last ten years, the paper industry has lowered its CO2 emissions by 42% per ton of paper produced and is the biggest user and producer of renewable, low carbon energy in Europe.

The paper and printing industry represent only 1% of greenhouse gas emissions globally.

In the paper production process, only 5% of the water used is consumed, while the remaining 95% is returned to the environment after being treated.

9 out of 10 European consumers prefer paper packaging and wrapping for food and drinks because it is more environmentally friendly than other products.

Reading a printed newspaper has a lower impact on global warming than viewing the news online for 30 minutes.

Paper recycling rates in Europe have surpassed 70%. The paper industry is a leader in paper recovery and recycling and is 100% biodegradable. Used paper and cardboard are recycled and made into new paper, making efficient use of resources, avoiding greenhouse gas emissions, and reducing the volume of landfills.

Fact or Fiction?
“Papermakers rip down forests”
No they don’t. This would be a very bad business move since trees are an important raw material and if they despoiled the world’s supply of timber, there would be no papermakers in the future. For every logged tree in managed forests, 3 to 4 are replanted.

“Print is dirty”
No it isn’t. Print is clean – its biggest consumable – paper – is truly sustainable. Increasingly the use of chemicals within the process is being cut to the minimum, and inks and coatings are being developed that are more environmentally friendly with many now being offered with a vegetable base rather than chemical.

“Packaging is not environmentally friendly”
Fiction: Certain products will always need to be protected by some form of packaging – for security, for convenience [you could hardly buy soup without any form of packaging] to keep food fresh or for transportation. Packaging is a great way of using up those recycled fibres that are not suitable for the production of high white paper. Paperboard is the most environmentally friendly form of packaging – far superior to plastics for instance.

“Electronic media is more eco-friendly”
Oh no it isn’t! Your desktop computer may not seem too harmful [using anything between 60 to 250 W and an extra 15 to 70 W for your monitor plus peripherals and plug ins – laptops use considerably less by the way]. But add your computer to the millions of others around the world and it all starts to add up. However, the piece of paper on your desk uses zero.

“Making recycled paper is more polluting than making new paper”
Fiction: Pulping, bleaching and manufacturing virgin paper requires more chemicals and is often more polluting than making recycled paper. Recycled paper processes uses up to 50% less water than virgin paper and fewer chemical processes. The production of recycled paper also reduces carbon emissions. When compared to the production of virgin paper, one tonne of recycled paper can save 1.32 tonnes of CO2 equivalent.

“Making recycled paper requires a lot of bleaching”
Fiction: Most recycled papers require little if any bleaching. Where bleaching is used, almost always chlorine free agents are used.

At Logomotif we are passionate about the environment.
We strive to ensure that every aspect of our supply chain meets with the exacting standard of our environmental policy and we spend much of our time thinking about ways we can reduce the impact of our activities. Almost all the Paper and Board we use is to the FSC standard and, on request, we can now put the FSC logo on your finished printing, as a badge of honour that you care about how your printing is produced. Of course, we could buy cheaper paper! - but at Logomotif we set higher standards and we know you, our customers, do too!

It is easy to feel overwhelmed by climate change, but by choosing Logomotif as your print provider you can be certain that your printing is being responsibly produced.